Privacy Policy
Last Updated: January 2026
mike116699.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at mike116699.co.uk (the "Site"), including all related content, functionality, and services offered on or through the Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using mike116699.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information about you in various ways, including:
- Personal Information: When you voluntarily submit information through forms, such as your name, email address, telephone number, postal address, and any other details you provide.
- IP Address and Device Information: Your Internet Protocol (IP) address, browser type, operating system, device identifiers, and other technical data automatically collected when you visit the Site.
- Cookies and Tracking Technologies: Data collected through cookies, web beacons, pixels, and similar tracking technologies (detailed further below).
- Usage Data: Information about how you interact with the Site, including pages visited, time spent, links clicked, referral sources, and browsing patterns.
- Affiliate Tracking Data: Data related to affiliate links clicked, conversions, and referrals to betting operators, including William Hill and other affiliate partners.
How We Use Information
We use the information we collect for the following purposes:
- Analytics and Performance: To analyse Site traffic, user behaviour, and performance metrics to understand how visitors interact with our content.
- Affiliate Tracking and Commissions: To track affiliate links, monitor conversions, verify referrals to betting operators, and process affiliate commissions.
- Site Improvement: To improve the design, functionality, content, and user experience of the Site.
- Marketing Communications: To send you newsletters, promotional content, and updates about our services (only with your consent where required by law).
- Legal Compliance: To comply with applicable laws, regulations, and legal obligations in the United Kingdom and other jurisdictions.
- Fraud Prevention: To detect, prevent, and address fraudulent activities and technical issues.
Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance your browsing experience and collect usage data. Cookies are small text files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for basic Site functionality, security, and navigation.
- Analytics Cookies: Used to gather information about how visitors use the Site, powered by services such as Google Analytics.
- Affiliate Tracking Cookies: Used to track referrals to betting operators and affiliate partners, including William Hill.
- Advertising Cookies: Used by third-party advertising partners to display relevant advertisements and measure campaign performance.
Cookie Opt-Out and Management: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect Site functionality. You may also opt out of specific analytics services through their respective opt-out mechanisms (e.g., Google Analytics opt-out browser extension).
By continuing to use our Site, you consent to our use of cookies in accordance with this Privacy Policy, unless you have disabled them in your browser settings.
Third-Party Links
Our Site contains links to external websites, including betting operators such as William Hill and other affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party sites.
Important Notice: Third-party websites have their own independent privacy policies, terms of service, and data handling practices. We do not control these external sites and are not liable for their privacy practices. We encourage you to review the privacy policies of any third-party website before providing your personal information or engaging with their services.
Your use of third-party sites is at your own risk and is governed by their respective terms and conditions.
Your Rights
Under UK law, including the UK General Data Protection Regulation (UK GDPR), and depending on your location, you may have the following rights:
- Right of Access: You have the right to request access to the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete personal data.
- Right to Erasure: You may request deletion of your personal data in certain circumstances (the "right to be forgotten").
- Right to Restrict Processing: You can request that we limit how we use your personal data.
- Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, machine-readable format and transmit it to another controller.
- Right to Object: You can object to certain processing activities, including marketing communications and profiling.
- Right to Lodge a Complaint: You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have mishandled your personal data.
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by applicable law.
Specifically:
- Personal Information: Retained for the duration of your engagement with our Site and for a reasonable period thereafter for record-keeping, legal compliance, and affiliate tracking purposes.
- Affiliate Tracking Data: Retained in accordance with affiliate programme requirements and applicable accounting regulations (typically 6-7 years for UK tax purposes).
- Analytics and Usage Data: Generally retained for 12-36 months, depending on the analytics platform and legal requirements.
- Cookies: Session cookies are deleted when you close your browser; persistent cookies remain until expiration or manual deletion.
If you request deletion of your personal data, we will remove it within a reasonable timeframe, except where we are legally obligated to retain it.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: [email protected]
Website: mike116699.co.uk
We will respond to your inquiry within 30 days or as required by applicable law.
If you are dissatisfied with our response or believe we have violated your privacy rights, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk or by telephone at 0303 123 1113.
Disclaimer: This website is an affiliate marketing site. We earn commissions when users click affiliate links and complete qualifying actions with betting operators. This Privacy Policy does not cover the privacy practices of affiliate partners or betting operators. Please review their privacy policies independently.